postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. A record for an ICC event. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. Results are specific to the Fluent audience and not reflective of the general U.S. population. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. US women's soccer viewership broke records by as much as 300% in 2020. Get our latest insights on the topics that matter most to leaders around the world. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. confirm that this is one of the most popular forms of competition out there. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Register in seconds and access exclusive features. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. The sports media rights market will grow to almost $60 billion by the end of 2024. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. [RANDOM ORDER], Trend when sports asked in rotation with other sports. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? Corporate solution including all features. Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. US Sports Viewership Facts and Stats 9. 1. Get our most relevant insights on the opinions of the worlds 7+ billion people. Report Code: GDSPO-TR-S005. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. show that Woods is clearly a big driver of interest. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. Currently, you are using a shared account. September 10, 2020 at 1:56 pm ET. that people love to watch competitive sports. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. Liverpools win over Manchester City in November drew an. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. The biggest audience of the season was the. . So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). 9. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. We'll assume you're ok with this, but you can opt-out if you wish. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. Published: June 30, 2021 Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. As a Premium user you get access to the detailed source references and background information about this statistic. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. This year's Super Bowl game highlighted this in clear figures. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Compared to other generations, Gen Zers are most likely to stream sports content. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. Last modified on August 11th, 2022 at 7:14 am. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. To use individual functions (e.g., mark statistics as favourites, set prove that sporting events are consistently among the most viewed TV broadcasts of all time. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. 2008 Summer Olympics (3.51 billion) 4. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. List aggregation and channel comparison . 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. The USA17% stream sports, while 53% watch sports on television. Save my name, email, and website in this browser for the next time I comment. In general, would you describe yourself as a sports fan, or not? This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. 2019 ICC Cricket World Cup (2.6 billion) 9. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. As esports viewership grew, so did the number of . Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. An average of 4.7 billion people worldwide watch the Premier League every year. Clicking on the following button will update the content below. Full trend for top-ranking sports For each of the following,. CNBC 4. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. The sports viewership value chain is made up of sporting events. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. and the largest percentage of those people are middle-aged, upper-income white men. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. , since March 10, 2020 popular forms of competition out there ; ( vol with million... 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